28 April 2009

The Un-Planetarium: Marketing & Branding Fulldome


Deep Space Adventure, Adler Planetarium
As IMERSA’s director of communications, it’s my job to help spread the word about fulldome (the medium of digital dome video projection) within the planetarium community and also to its other developing markets in entertainment and education. My April 2009 column for The Planetarian, published by the International Planetarium Society, examines branding and marketing of fulldome theaters, via interviews with Dan Neafus (Gates Planetarium, Denver Museum of Nature & Science), Mike Murray (Sheila M Clark Planetarium, Salt Lake City) and Paul Fraser (Blaze Partners LLC). To read the two-part series on the IMERSA website, click here for Part 1 and here for Part 2.