Chronicling the international attractions industry (parks, museums, casinos, expos, live spectaculars, 4D theaters, performing arts centers, retail, etc.) in terms of design, technology, media, development, safety and more. By Judith Rubin, top editor, publicist and consultant in themed entertainment. I also write occasionally about topics of St Louis.
As IMERSA’s director of communications, it’s my job to help spread the word about fulldome (the medium of digital dome video projection) within the planetarium community and also to its other developing markets in entertainment and education. My April 2009 column for The Planetarian, published by the International Planetarium Society, examines branding and marketing of fulldome theaters, via interviews with Dan Neafus (Gates Planetarium, Denver Museum of Nature & Science), Mike Murray (Sheila M Clark Planetarium, Salt Lake City) and Paul Fraser (Blaze Partners LLC). To read the two-part series on the IMERSA website, click here for Part 1 and here for Part 2.