Tom Tait: "If you are able to make a design at the beginning of design development and produce it all the way through without reexamining it, in my opinion you probably got lazy. The reality is that along with your financial budget and schedule for the development process, you need to have an emotional budget as well.
"Some tech designers will take a hard stance and say, “These are the compromises you must make.” That forces storytellers into a defensive position. It’s a much more successful process if everyone can come to table to explore and make the most of things together, without politics. It should be the tech designer’s goal to come to each and every meeting and say “Yes, if,” while clearly explaining at each step what the realities are going to be in terms of schedule, manpower or aesthetic. That may be quickly followed by a “No, because...” by the project producer if those conditions can’t be sustained within the rest of the project, but at the very least the opportunities and the obstacles are all out on the table."
...Read the full interview here.
