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| Peanuts characters in their Halloween costumes at Kings Island’s Great Pumpkin Fest event. Photo courtesy Cedar Fair Entertainment Company. |
Cedar Fair and Peanuts recently renewed an agreement of 30 years standing, extending the licensing agreement for their popular Camp Snoopy and Planet Snoopy themed areas as well as for the characters to serve as overall park mascots to 2025 at all 11 Cedar Fair parks.
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| Craig Herman, Director, Category Management, Peanuts Worldwide |
The relationship with Cedar Fair has been extremely important to Peanuts Worldwide and their desire for consumers young and old to experience the brand in location based entertainment (LBE). Peanuts Worldwide continues to explore and discuss new opportunities with licensees around the world, and in November 2017, representatives will once again attend the IAAPA Attractions Expo in Orlando to meet with creatives and potential partners.
Peanuts takes the LBE market seriously and has dedicated people to identify opportunities and collaborate with licensees. Two of the main point persons are Craig Herman, Director, Category Management, Peanuts Worldwide; and consultant George Wade of Bay Laurel Advisors, who will both be taking meetings at IAAPA in Orlando.
“This is a brand that appeals to men, women, and children, and is not gender specific,” said Herman. “It’s never been controversial and yet remains universally meaningful, taking on all kinds of life issues. That’s what makes it an evergreen brand that remains relevant to today’s audiences as well.”
Read the full story by Judith Rubin in issue #70 of InPark Magazine
Peanuts takes the LBE market seriously and has dedicated people to identify opportunities and collaborate with licensees. Two of the main point persons are Craig Herman, Director, Category Management, Peanuts Worldwide; and consultant George Wade of Bay Laurel Advisors, who will both be taking meetings at IAAPA in Orlando.
“This is a brand that appeals to men, women, and children, and is not gender specific,” said Herman. “It’s never been controversial and yet remains universally meaningful, taking on all kinds of life issues. That’s what makes it an evergreen brand that remains relevant to today’s audiences as well.”
Read the full story by Judith Rubin in issue #70 of InPark Magazine
