A few issues currently facing the attractions industry: How to keep experiences engaging and immersive while moving toward touch-free; how to engage visitors who are already deeply engaged with their mobile phones; how to reopen and refresh a facility and its exhibits on a pandemic budget – and what to do with touchscreen interactives in a time when touching common surfaces is problematic.
With the launch of his new product Freetouch™ (patent pending), experience designer Darren David offers an umbrella solution that not only addresses the issues but suggests new creative possibilities.
As the CEO of Stimulant, David has been on the design and production end of things, creating many interactive exhibits for clients in museums, visitor centers, brand experiences, retail and other public-facing environments. When the pandemic hit, those clients started calling asking for new solutions. Their touchscreen experiences were now potential liabilities.
David devised a new, proprietary platform that brings together QR codes, mobile devices, and cloud computing, making the most of advances in the technology to quickly create the Freetouch prototype. “The QR/mobile confluence has hit a tipping point that hadn’t existed before,” he says. “You used to have to download a separate app to read a QR code but now it’s built in to the camera app on the mobile device. Snap, tap and you are there.”
....Story by Judith Rubin for InPark Magazine
