Good succession planning, strong leadership and innovation are important elements for a company to prevail over the long term, but there are other attributes that are key to WhiteWater’s solid, successful business culture, that emerged in the course of researching this article:
- Vision and a sense of purpose: focusing on what they do better than anyone (water-based entertainment)
- Building the best possible team with the best people
- Setting the company on a path to even more efficient operations
True to its name, WhiteWater is in constant activity while retaining its essential nature. This
leading supplier to the international water parks and attractions
industry has grown, adapted and thrived over four decades. The
Vancouver, Canada-based company recently announced some significant
leadership changes: founder Geoff Chutter continues as CEO while his son Paul Chutter, who joined the company
seven years ago as Chief Business Development Officer, succeeds to the
role of President, and in that role has initiated additional corporate
restructuring, including several promotions.
Geoff Chutter says, “Our focus and differentiator is people, not just inside the company, but customers and their guests as well. The only way to do that successfully is to underscore everything with a huge degree of respect, the ability to listen and understand what their issues are and respond accordingly.”
Paul Chutter says, “While our model is constantly evolving, we’re always mindful of the desire to provide upward mobility and new or renewed opportunities for all employees, and always positioning valued employees for success. Their personal and professional growth drives growth for the organization as a whole.”
Click to see the full story by Judith Rubin for InPark.
ABOVE: One of WhiteWater’s products “on the move” is their Endless Surf system, which provides customizable waves designed for a wide range of surfer abilities. Installations of the new wave technology are slated for Europe, Asia and Australia. Image courtesy of WhiteWater
